WGC Marketing Team Update

Dear Member,

Due to the current situation I wanted to take this opportunity to update you all on what’s happening on the marketing front at Whickham Golf Club. First of all, I appreciate not all members are on social media, however, rest assured we will be sending out regular emails as well to keep you all updated throughout the year with what’s going on at your Club.

As most of you will have seen, our presence on Social Media has increased dramatically over the last few months to the extent that we are expanding.

Our current social media platforms are:
Twitter – Username @WhickhamGC
Instagram – Username @WhickhamGolfClub
Facebook –Username Whickham Golf Club
And now our YouTube TV Channel @WGC TV

Instagram, Facebook, and WGC TV are used to showcase photos and videos of the Club as well as special offers & competitions, whilst Twitter is used to put out short messages / updates / offers.

The main Social Media platforms we use are Facebook & Instagram.

For those not on social media you can download them & sign up via the below links (it’s free to sign up!):
Twitter:  https://twitter.com/i/flow/signup
Instagram: https://www.instagram.com/accounts/emailsignup/?hl=en
Facebook: https://en-gb.facebook.com/
Youtube: https://www.youtube.com/account

We are always after media content to populate the pages with, which includes your on-course photos and videos – so feel free to send them over to me at wgcmedia@hotmail.com and we’ll edit them and get them published!

We now average over 25,000 views per month across our social media platforms which from a marketing point of view, gives the marketing team a great platform to promote Whickham Golf Club and all our amazing members. We’ve achieved this figure by pushing out articles daily.

We populate the Social Media pages daily with content for you to all enjoy and take part in.

I am also currently getting my head around the V1 App, so we can bump notifications to your phone – this is a work in progress - so please bear with me on this!

HELP US GROW
For those on Facebook I would be grateful if you could invite your friends to like our page by clicking on the “Community” tab at the top of our Facebook page, selecting “Invite Friends” then “Select All” before clicking on "Invite". This will allow your Facebook friends the opportunity to follow the page.

COMPETITION TIME
Due to the current COVID-19 situation, we decided we wanted to do something to raise money to donate to our fantastic NHS at the QE Hospital Gateshead. On our Facebook page, we are running an online raffle to win some amazing golf prizes thanks to Craig Dilley. Tickets are £5 each with 50% of the proceeds being donated to the NHS to support them and thank them for the amazing work they are doing. As the majority of staff are working from home at the moment payments for the raffle tickets are via PayPal to “enquires@whickhamgolfclub.co.uk”. Raffle numbers are allocated in numerical order and once we reach 100, we will do a live draw on Facebook! Thank you to all those who have supported this fundraising so far.

TEE SPONSORSHIP
This is under review and further details will be released in the coming months, so if you are thinking about sponsoring a hole to promote your business please get in touch and I can add you to the mailing list.

PROMOTIONAL VIDEO
We have plans in place to use a drone, to film each hole for this to be used in our promotional videos and on the website. Due to the current lockdown, this has been delayed until courses re-open.

NOTICE BOARD
There is also a small number of members who don’t use email or social media. Fear not I’ll make sure important updates are added to the notice board downstairs outside the locker rooms.

FEEDBACK
We are always after feedback about your marketing ideas / what works well on social media / what would you do differently? So, please feel free to email me at wgcmedia@hotmail.com

VOLUNTEERING
If anyone has a keen interest in digital marketing, social media, or photography and is keen to get involved with the marketing side at the Club please contact me at wgcmedia@hotmail.com

Thank you all for your support during this difficult time, stay safe, and we will see you all when we re-open.

Kind Regards

Andy Hyde
Marketing Director

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